NIO has gone from strength to strength in recent years, creating a buzz around their electric cars and Formula E technology. The automotive industry is on the cusp of profound change, and NIO believes it isn’t just products and technology that must change; it is how people use these products, and their entire ownership experience. NIO want the public to feel positive again about owning a car.

蔚来近年来不断扩大,他们的电动汽车和Formula E技术引起广泛的轰动。 汽车行业正在发生深刻改变。蔚来汽车相信需要改变的不仅有产品和技术,还有用户驾驶汽车的方式以及完全的归属感。蔚来汽车希望用户能因为拥有汽车而感到喜悦。

NIO's Chinese name, Weilai, means Blue Sky Coming and this is represented in their symbol. The top is about the sky, openness, vision, the future. The bottom part is about the earth, direction, action and forward momentum. Blue Sky Coming is NIO's guiding philosophy and stands for their commitment to a brighter tomorrow.

NIO的中文名是蔚来,寓意着蓝天即将到来。这份寓意在他们的商标中得以体现。商标的上半部分代表天空,象征开放、视野和未来。下半部分代表地面,象征方向、行动与向前的动力。“蔚来已来”是蔚来汽车的指导理念,代表着他们致力于创造更美好的明天。