NIO has gone from strength to strength in recent years, creating a buzz around their electric cars and Formula E technology. The automotive industry is on the cusp of profound change, and NIO believes it isn’t just products and technology that must change; it is how people use these products, and their entire ownership experience. NIO want the public to feel positive again about owning a car.

蔚来近年来不断扩大,他们的电动汽车和Formula E技术引起广泛的轰动。 汽车行业正在发生深刻改变。蔚来汽车相信需要改变的不仅有产品和技术,还有用户驾驶汽车的方式以及完全的归属感。蔚来汽车希望用户能因为拥有汽车而感到喜悦。

NIO's Chinese name, Weilai, means Blue Sky Coming and this is represented in their symbol. The top is about the sky, openness, vision, the future. The bottom part is about the earth, direction, action and forward momentum. Blue Sky Coming is NIO's guiding philosophy and stands for their commitment to a brighter tomorrow.